From Atlanta Business Chronicle
Adify joins Cox Enterprises family
By Staff
Cox Enterprises Inc. unit Cox TMI Inc. is buying San Bruno-based Adify Corp. for an undisclosed amount.
The deal is expected to close in May.
Adify is a vertical online advertising company. After it becomes part of Atlanta-based Cox, it will operate as a stand-alone company led by Russ Fradin, president and co-founder of Adify. Its headquarters will remain in San Bruno, with sales offices in New York, Alexandria, Va., London, Berlin and Singapore.
"Adify's commitment to customer service and innovation in powering vertical advertising networks for its customers has been key to its success and is a great match for Cox, a company that has served the advertising community for over a hundred years through its various media platforms," said John Dyer, executive vice president of finance at Cox Enterprises.
Media giant Cox Enterprises had more than $15 billion in revenue in 2007 and has more than 83,000 employees. |
