From WorldScreen.com
YouTube, Rolling Stones team up
By Kristin Brzoznowski
The Rolling Stones have partnered with YouTube for the debut of Living Legends, a program that invites various global luminaries to speak openly with the online community.
For the launch, Mick Jagger and Keith Richards will answer questions that were submitted to YouTube, and will take over the video portal's homepage, showcasing exclusive behind-the-scenes clips from their new Martin Scorsese-directed movie, Shine A Light, along with classic music videos and never-before-seen interviews.
"We are honored to be the first Living Legends on YouTube; always good to be the first to kick open the virtual door," said The Rolling Stones. "We're looking forward to some really interesting questions from our fans."
"Living Legends offers a unique opportunity for people to interact with famous luminaries and we're excited for the YouTube community to have the chance to engage in a direct dialogue with one of the most legendary bands of all time," said Chris Di Cesare, the head of marketing and community for YouTube. "We are looking forward to seeing the conversation unfold." |
