San Bruno B.A.R.T.

  Amateur talk and pop music jockeys will soon be taking over the Internet, thanks to local entrepreneurs, John Castiglione and Jason Sunstein, who are launching ubroadcast.com here in San Diego.

  Their aim is to provide an interactive platform where anyone can discuss anything at anytime with an audience.

  Castiglione explained there is nothing people like to do more than talk, and particularly, to talk about themselves.

  "There seemed like there was something missing, as far as a forum for people to discuss things in a talk radio format," said Castiglione. "We explored what was going on and found there was a need to be filled."

  Ubroadcast will differ from commercial satellite radio because it will offer broadcasting to a potentially broader audience. It's dissimilar to Web audio blogging because broadcasts will provide live programming.

  Broadcasters can even take or make phone calls during shows and use interactive software to share data, audio and video files, said the two founders.

  And the programming can be uncensored, since it won't come under federal broadcasting regulations.

  Castiglione, 36, and Sunstein, 35, started ubroadcast in January and anticipate a full launch early next year.

  Sunstein anticipates that ubroadcast will grow quickly, because the service will appeal to a larger demographic of users than recent popular personal sites, including MySpace and YouTube.

  San Bruno-based YouTube, founded in early 2005, quickly grew to become a cultural phenomenon, with thousands of users sharing original video clips on the Web.

  The voyeuristic army of users upload 65,000 new videos daily and more than 100 million videos are viewed each day.

  Mountain View-based Google Inc. recently acquired YouTube.com for $1.65 billion in a stock-for-stock transaction.

  Meanwhile, the ubroadcast site is in development and is currently perfecting the technology with an experienced Internet radio and voice streaming engineering group.